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We Start Every Project Right
We analyze first to see if a project is worth pursuing before real money is spent.
Before you commit capital or approvals are pursued, BLDG-UP reviews feasibility, risks, and constraints so owners know what works, what doesn’t, and what needs to change, before mistakes get expensive.
Why We Start with a Feasibility Study
Most projects don’t fail solely because of a single big mistake. They fail because early assumptions aren’t checked and problems show up after money is already spent. Common risks include:
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Buying a site without confirming what can actually be built
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Putting money in before understanding lender requirements
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Moving forward without clear, lender-ready numbers
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Designs that don’t match construction costs or market demand
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Advancing projects that don’t work structurally or financially
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Finding environmental or regulatory issues too late
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Spending time and resources on projects that were never viable
Without a proper feasibility review upfront, these issues stack up quietly, often after capital and time are already committed.
How Feasibility Reduces Risk
Good decisions early prevent expensive problems later. A feasibility review tests the project before real money is spent. We check constraints, costs, financing, and market fit so owners know whether the project makes sense, needs adjustment, or shouldn’t move forward yet. This early clarity keeps design, financing, and delivery aligned, reducing uncertainty and limiting downside risk as the project moves ahead.
How We Evaluate
Feasibility
BLDG-UP uses a simple, structured process to determine whether a project makes sense before money is spent.
Feasibility Study Process
1. Site Analysis.
What it is:
We confirm what can actually be built on the site.
What we check:
Zoning, allowable use, redevelopment status, environmental history, flood zones, historic restrictions, taxes, and any incentives.
Why it matters:
This identifies deal-breaking issues and hidden opportunities early, before design work or capital is committed.
1
Site Analysis
2. Market Study.
What it is:
We check whether the project fits the market.
What we look at:
Supply, demand, pricing, timing, and competing projects.
Why it matters:
It helps avoid building the wrong product, at the wrong size, at the wrong time.
2
Market
Study
3. Schematic Design.
What it is:
A first pass at what the building could realistically be.
What it shows:
Building size, layout, massing, and how zoning constraints affect the design.
Why it matters:
This creates a realistic basis for costs, constructability, and financial review — not guesses.
3
Design
Schematic
4. Pro Forma.
What it is:
A realistic look at the numbers.
What we test:
Costs, revenues, financing assumptions, and sensitivities.
Why it matters:
This shows whether the project works financially under real-world conditions, not optimistic ones.
4
Pro
Forma
5. Business Plan.
What it is:
A clear summary of how the project gets built and financed.
What it includes:
Strategy, risks, financials, and execution approach.
Why it matters:
It gives owners, lenders, and investors a clear, credible picture of the project and how it moves forward.
5
Business Plan
Clarity
Before Commitment
When feasibility is not clear, risk gets decided by accident. Owners and investors end up making big decisions without all the facts, committing money before zoning limits, costs, financing, or market realities are fully understood. As the project moves forward, uncertainty grows, and options disappear, when it's too late. BLDG-UP’s feasibility process brings clarity early. We look at regulations, costs, design implications, market fit, and financial viability together before capital and time are fully committed. The goal is not a report. It is to test assumptions, align everyone involved, and decide the right path forward with confidence.
Who We Typically Work With?
Property owners with unentitled or entitled assets
Family offices and private capital groups invested in real estate
Business owners allocating capital to real estate
Sponsors seeking experienced operating leadership
Advisors and institutions supporting complex projects
*Engagements are evaluated based on project readiness, complexity, and alignment, not background or profession.
Experience That Shows Up
When It Counts
Real estate development is shaped by cycles, complexity, and risk. BLDG-UP brings over three decades of hands-on experience managing projects through different markets, changing conditions, and real-world problems. We’ve seen where projects break down, how small issues grow into big ones, and what happens when no one is clearly in charge. That experience shapes how we run projects today. We understand how lenders think, where costs tend to creep, and how early decisions affect outcomes later. Having worked through difficult market cycles, our focus is on preparation, discipline, and clear ownership from day one. We don’t sell theory. We lead execution, bringing steady, experienced oversight so projects stay controlled when it matters most.
Testimonials
Frank Ferrari
“I’ve known Ben at BLDG-UP for over eight years now. He’s been a very trustworthy man of his word, partner.”
Jason Levine
“What started as a meeting to buy a condominium turned into several successful investment opportunities, and I have never looked back since.”
Laurence Buntin
“My knowing Ben has not only been financially rewarding but given me a trusted friend and colleague.”
Dr. Taj Khan
“The group is trustworthy, professional, conscientious, and have answered all the questions I have presented to them over the past 10+ years.”
Project Types We Commonly Worked With
Vacant Warehouses
Underutilized Properties
Vacant Office Parks
Industrial Properties
Medical Facilities
Underperforming Assets
Repurposing Churches
Financially Distressed
Farmland Transition
Complex Urban Infill
Environmental Issues
Data Centers
A Simple Path to Real Estate Success
Step 1
Evaluation
Step 2
Management
Step 3
Success
Frequently Asked Questions
WHAT WE'VE DONE WITH PARTNERS LIKE YOU
 Hill Top Saint Johns[Development Stage] Bergen Hill Summit Ave Jersey City NJ 82 Residential Apartments With Parking New Construction & Historic Restoration |  Academy Flats[Construction Stage] Journal Square Academy Street Jersey City NJ 70 Residential Apartments With Parking New Construction |  Harsimus Flats[Complete & Sold] 275 2nd Street Downtown Jersey City NJ 12 Residential Condos With Parking New Construction |  333 Flats[Complete & Fully Leased] 333 Newark Ave Downtown Jersey City NJ 18 Residential Apartments 1 Retail 1 Office New Construction |  White Eagle Hall[Complete & Fully Leased] 335-337 Newark Avenue Downtown Jersey City NJ 3 Restaurants Live Theater & Music Hall 1,000 Capacity Historic Renovation 2017 JC Landmark Award |
|---|---|---|---|---|
 Boniface Lofts[Complete & Sold Out] 260 First Street Downtown Jersey City NJ 9 Residential Condos Historic Renovation |  The Rectory[Complete & Sold] 262 First Street Downtown Jersey City NJ 2 Family Residential Historic Restoration |  Luxury Townhouse[Complete & Sold] 322 Eight Street Downtown Jersey City NJ 2 Family Residential New Construction |  Luxury Townhouses[Complete & Sold-out] 321-323 First Street Downtown Jersey City NJ 3 - Single Family Residential Townhouses New Construction |  Luxury Condos[Complete & Sold-out] 270-272 Sixth Street Downtown Jersey City NJ 6 Residential Condos 2 Townhouses New Construction |
 Luxury Condos[Complete & Sold-out] 212 Sixth Street Downtown Jersey City NJ 4 Residential Condos 2 Townhouses New Construction |  Historic Condos[Complete & Sold-out] 233 Third Street Downtown Jersey City NJ 8 Residential Condos Historic Restoration |  Historic Condos[Complete & Sold-out] 360 Sixth Street Downtown Jersey City NJ 6 Residential Condos Historic Restoration |  The Yellow House[Complete & Sold] 336 Eight Street Downtown Jersey City NJ 2 Family Residential Historic Restoration 2006 Award Winner |  Historic Townhouse[Complete & Sold] 231 Seventh Street Downtown Jersey City NJ 2 Family Residential Historic Restoration |
 Historic Townhouse[Complete & Sold] 348 Eight Street Downtown Jersey City NJ 2 Family Residential Historic Restoration |  Historic Townhouse[Complete & Sold] 367 Eight Street Downtown Jersey City NJ Downtown Jersey City NJ 4 Family Residential Historic Restoration |  Historic Condos[Complete & Sold-out] 321 Eight Street 4 Residential Condos With Parking Historic Restoration |  Historic Townhouse[Complete & Sold] 365 Eight Street Downtown Jersey City NJ 2 Family Residential Historic Restoration |  Historic Townhouse[Complete & Sold] 338 Eight Street Downtown Jersey City NJ 2 Family Residential Historic Restoration |
 Historic Townhouse[Complete & Sold] 340 Eight Street Downtown Jersey City NJ 2 Family Historic Restoration |  Historic Townhouse[Complete & Sold] 330 Eight Street Downtown Jersey City NJ 2 Family Historic Restoration |  Historic Townhouse[Complete & Sold] 327 Eighth Street Downtown Jersey City NJ 2 Family Historic Restoration |
Real Estate Development Complexity Ends
with a Clear Path Forward
Most property owners and investors see the potential in their property, but getting from idea to execution is where things get complicated. Too many consultants, approvals, lenders, and moving parts, often without a single person truly responsible for keeping the project moving. Without clear leadership, projects stall, risks grow, and time is lost. BLDG-UP steps in to bring order to that complexity. With decades of hands-on development experience, we know where projects slow down, where risk shows up, and what lenders and capital partners expect at each stage. We don’t advise from the sidelines. We lead execution, providing clear ownership, coordination, and accountability from start to finish. Engagements typically begin with a focused project review to confirm feasibility, constraints, and risk before significant capital is committed. If it’s a fit, we take on an active role managing development and construction through completion, removing the day-to-day burden so owners and investors can move forward with confidence and focus on better decisions and future opportunities.